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Sinotruk held the 20th anniversary of HOWO brand and the launch of new products

On June 30, “China HOWO Leads the Future – HOWO Brand 20th Anniversary Glory Ceremony and HOWO-TS7 New Product Launch Conference” was grandly held in Qingdao, Shandong Province. Partners from all over the country, HOWO user representatives and industry media witnessed the glorious moments of HOWO’s 20-year glorious journey.

HOWO is not just a name, but also a legend. HOWO has been exploring for 20 years and has achieved fruitful results. From the initial classic models to the iterative updates of intelligent and networked products, from a single traditional fuel model to a comprehensive layout of gas models and electrified products, from the deep cultivation of the domestic market to the extensive layout of overseas markets, HOWO has been solid and powerful in every step, and every journey is full of innovation and breakthroughs.

From the legendary quality of one million kilometers without major repairs to the service commitment of ultra-long warranty commitment, HOWO has won wide acclaim in the market and has become an unshakable leading brand in the field of commercial vehicles in China. Over the past 20 years, Sinotruk HOWO series heavy-duty trucks have continuously focused on technological research and development, and through independent innovation and coordinated industrial chain to reach the peak of technology, coupled with its adaptive development of domestic and foreign markets and different market segments, HOWO has achieved “double harvest” in the domestic and international markets.

On the occasion of its 20th anniversary, Sinotruk HOWO once again reported good news. The sales volume of HOWO heavy-duty trucks exceeded the two million mark, and it won the first place in the production and sales of domestic heavy-duty truck industry, and it is worthy of the reputation of “sales king”. This milestone achievement is not only a strong proof of the excellent quality and strong market competitiveness of the HOWO brand, but also the highest praise for the unremitting pursuit and hard work of every Sinotruk employee.

On top of the brilliant achievement of the “sales king” of 2 million heavy-duty trucks, Sinotruk HOWO has launched a new 20-year masterpiece – HOWO-TS7. This flagship product, which integrates the latest scientific and technological achievements of Sinotruk, has won the admiration of the scene with its excellent performance, ultra-low energy consumption, intelligent operating system and unprecedented driving comfort. According to the product manager, HOWO-TS7 is designed for efficient logistics and transportation. It is equipped with Weichai’s new NG4.0 engine, the ninth-generation S-AMT16 integrated gearbox, the MCY series high-efficiency drive axle, and an advanced intelligent assisted driving system, which significantly improves operational efficiency and reduces operating costs, perfectly interpreting the profound connotation of “making customers more profitable in 2024”.

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